Impact
The travel sector is an integral part of the City of Coronado’s economy. Group visitors, in particular, generate significant economic benefits to households, businesses, and government alike and represent a critical driver of the city’s future.
Group Travel Impact
With Coronado experiencing a strong recovery predominately in 2022, 2023 was a year that marked ongoing growth albeit at a slower pace than the year prior. Overall group visitor spending surpassed 2018 levels while total group visitors remained slightly below 2018 levels.
In 2023, groups spent $117.5 million in direct visitor spending, generating a total economic impact of $170.3 million in the City of Coronado. This total economic impact sustained 989 jobs and generated $8.4 million in local tax revenues in 2023.
$84.3
Direct Visitor Spending
$122.2M
Total Economic Impact
709
Total Jobs Generated
$6.3M
State & Local Tax Generated
Group Volume Trends & Hotel Performance
Travel demand to the City of Coronado peaked in 2018, with 452.7 thousand hotel room nights sold, 210.4 thousand of which were from the group travel segment. Hotel room demand, and group room demand in particular, experienced a moderate contraction in 2019 due to limited meeting space availability during hotel renovations.
The global pandemic induced a severe travel decline in 2020, and while leisure travel re-emerged in 2021, the group travel recovery did not begin in earnest until 2022, resulting in record high group room revenue.
Hotel Room Demand
Coronado room nights sold declined 18% in 2024, around 75 thousand room nights. This follows very closely with the 19.3% decline in room supply
in Coronado hotels, demonstrating a supply shortfall.
Transient Occupancy Tax (TOT)
With less hotel rooms available TOT revenue reached $21.4 million.
Room Demand Segmentation
The share of group nights sold declined to 36% in 2024, the result of less hotel room inventory.
The group segment continued to account for a substantial share of Coronado’s total room demand primarily in the off season.
Occupancy Segmentation
The overall occupancy rate was 67.1% in 2024, which was roughly on par with 2023 levels. Group occupancy declined by 2.8 percentage points in 2024. This
can be attributed to supply constraints for hotel rental space in certain hospitality properties.
Monthly Performance
Group occupancy is key in the off-season, less important in the summer travel season when leisure travel dominates.
Group Performance
Group room nights declined 30.3% in 2024. Ongoing renovations by hotel properties in Coronado created supply constraints for group visitors to Coronado who often need large room blocks for events.
Group Revenue
Group room revenue tallied $49.9 million in 2024 – an $18.2 million decrease from the year prior. The decline in room revenue is attributable to the decline in hotel group visitors which was mitigated slightly by increases in ADR.
Group Visitor Profile
The 119,692 group room nights in 2024 generated $49.9 million in lodging spending and $84.3 million in total visitor spending. This includes visitor spending on transportation, restaurants, retail, recreation, and other services. Including the
supply chain and the local spending of earned income, groups generated $122.2 million in economic activity in the City of Coronado in 2024. This includes $44.5 million in household income (wages and benefits) and 709 jobs across the
Coronado economy. Groups also generated $6.3 million in local taxes and assessments.