Impact
Each winter, Discover Coronado retains a professional research firm (Oxford Economics) to measure the impact of group meetings from the previous calendar year. As you'll see, group meetings have a significant and immense impact on the Coronado economy.
Group Visitor Profile
The 163,993 group room nights in 2025 generated $69 million in lodging spending and $115.5 million in total visitor spending. This includes visitor spending on transportation, restaurants, retail, recreation, and other services. Business meetings continued to drive group visitor room nights in 2025, increasing its share significantly.
$115.5M
Direct Visitor Spending
$166.7M
Total Economic Impact
962
Total Jobs Generated
$9.1M
State & Local Tax Generated
Group Demand
Group room nights expanded 37% in 2025. Due to finished renovations on hotel rooms, supply dramatically increased over the prior year, and facilitated significant year-over-year demand growth.
While leisure remained the largest demand segment, the group segment continued to account for a substantial share of Coronado’s total room demand. The share of group nights sold increased to 39% in 2025, after reaching 36% in 2024
The overall occupancy rate for Coronado Hotels was 67.1% in 2025, roughly on par with 2024 levels. Group occupancy increased by 1.7 percentage points in 2025. The leisure segment’s share of occupancy decreased by 1.7 percentage points to 41.1%.
Group occupancy remained a key driver for occupancy during the winter and spring months (January through April). In addition, group business represented a significant share of occupancy in leisure-driven summer months (June through August). That growth is tied to the re-opening of the Hotel del Coronado.
Group room nights expanded 37% in 2025. Due to finished renovations on hotel rooms, supply dramatically increased over the prior year, and facilitated significant year-over-year demand growth.
Group room revenue tallied $69 million in 2025, a total increase of $19.2 million. Group revenue growth was buoyed by the completion of hotel renovations. As Coronado hotels regained the room supply necessary to hold group events, group room demand and revenue rebounded in 2025.
